Monday 2 April 2007

M-PESA, a world first

Africa is known as the cradle of civilization although what's going on in certain parts of the continent, today, is uncivilised at best and downright savagery at worst. Anyway, I digress.

Safaricom (Kenya) in conjunction with Vodafone (UK) has rolled out M-PESA, a mobile payment solution that allows mobile phone users to send and receive money via their mobile handset, at a fraction of the cost of traditional money transfers.

M-PESA's ultimate target market is the Kenyan Diaspora who remit a significant amount of money to the folks back home. One of the more impressive statistics is that approximately 1 in 4 Kenyans has a mobile phone and the expectation is that the number of mobile subscribers will continue its rapid upward trajectory. Using M-PESA does not require one to have a bank account which is a big plus. Another is the fact that one can transfer money to a relative who maybe on a different network (read Celtel).

First Kenya, next the world!!

****UPDATE****
You can read more here

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